Bt. Arts & Sci. 2026 Feb;7(1):56-50. doi:10.70578/QTYW9148 . Epub 2026 Apr.Selling Oneself in the Pursuit of Art: An Endeavour Shot in Colour
Daphnee Bechard¹
¹Department of Communication Studies, Concordia University, Montreal, QC, Canada
Abstract
Contempt is a 1963 film directed by Jean-Luc Godard, one of the most influential directors of cinema’s New Wave. The film draws a parallel between how artists operate under an economy driven by mass consumption and how women are treated in society: in both cases, individuals need to commodify themselves to advance themselves and survive.
Keywords: French New Wave, mass culture, colour analysis, modes of production, misogyny