Bt. Arts & Sci. 2026 Feb;7(1):xxx-xxx. doi:10.70578/AFXI2522 . Epub 2026 Feb xxx.
Selling Oneself in the Pursuit of Art: An Endeavour Shot in Colour
Daphnee Bechard¹
¹Department of Communication Studies, Concordia University, Montreal, QC, Canada
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Abstract
Contempt is a 1963 film directed by Jean-Luc Godard, one of the most influential directors of cinema’s New Wave. The film draws a parallel between how artists operate under an economy driven by mass consumption and how women are treated in society: in both cases, individuals need to commodify themselves to advance themselves and survive.
Keywords: French New Wave, mass culture, colour analysis, modes of production, misogyny